We are committed to building upon the success of the
past by maintaining an ongoing quality assurance program. By undertaking
new initiatives we will strengthen our ability to
compete in an increasingly competitive and complex marketplace.
As our customers place increasing emphasis on curtailing the escalating
cost of doing business, we devote more of our time to understanding the
needs of our customers and then develop auctions that directly address
those identified needs.
A phone call to our home office, or one of our convenient branches, is all
it takes to get the wheels in motion. One of our representatives will set
up an appointment to meet with you and your staff to review the unique
requirements for your specific sale. At that time, we will explain in
detail, the services that will be provided for you
to bring top dollar for your equipment. In order to achieve a highly
successful sale, Alex Lyon & Son will do all the necessary research
well in advance. Then you will be provided with a
thorough proposal explaining everything in writing and an approximate
figure of what a successful auction should generate in gross sales.
Due to our experience in heavy construction equipment auctions, we
know which matters need to be discussed up front �
before the sale is confirmed. So, you can rest
assured that all points will be covered. From then on, all we need is your
faith and trust in our long-standing reputation.
REACHING POTENTIAL BUYERS
Once all terms of the auction have been agreed upon, the Lyon professionals will proceed
with the planning stages of your sale. Lyons wants to provide as much coverage of your sale as
Our Advertising Department will begin a national advertising campaign in
trade magazines, newspapers, and our own website, providing the highlights
of your auction. When we receive your detailed listing of equipment, we'll categorize it, and begin to "build" your
sale, by entering each item into our sophisticated database, which uploads
to our website nightly. Here, potential buyers will be able to view the
machinery and watch the auction as it "grows".
About three weeks before your auction, we'll
design a colorful brochure, similar to the ones shown here, which lists
details and presents photos of your equipment. This brochure is sent out to our network of 40,000 interested buyers. Plus, all Lyon brochures include an Upcoming Auction calendar, so
you'll get exposure of your sale even before your own colorful brochure is
On the day of the sale, auction catalogs are made
available. All equipment will be listed according
to the order in which they will be put up for auction.
BEFORE THE SALE
Our complete attention is focused directly on your company until all the
homework is done. Our staff will be in constant contact with you. 7-10 days
prior to the sale we will arrive on site and layout all tools and equipment
in a proper sales order. Each and every lot will
be numbered, tagged and cataloged. Our accounting secretaries will arrive a
few days before the sale to work with your people on all transfers of
titles pertaining to your vehicles.
In many cases, the machinery being sold needs
special attention prior to the auction. Sandblasting and painting of
machines, along with good rubber, makes a big difference in the price to be received. Lyon’s can recommend professional painters who can
make your equipment look cosmetically as good as it did when you purchased
Believe it or not, auction day for the seller is
headache-free! A successful auction is similar to a contractor doing a
successful job. If all the homework is done in
advance, auction day gently rolls on.
Lyon�s people arrive at the crack of dawn on
auction day to handle the many facets of the operation. Yardmen are there
early, making sure all of the equipment is running properly for the
preview. Auctioneers and ringmen are there early too, assisting potential
buyers with their questions or concerns. The clerk and cashiers will be
properly registering all potential buyers, while ascertaining that all
customers understand the terms and conditions of the sale. Food concession
people are on the scene to make sure no one goes hungry. Security is there
for obvious reasons. Prior to the start of the sale, all attendees will
receive a sale-day catalog, listing all equipment to be
presented. Once the auction is in progress, our yard people and
mechanics make sure that all equipment and shop tools are properly loaded
At the completion of the sale, Lyon�s secretaries balance the auction, and
the owner receives a preliminary tally of the day. Lyon�s yardmen are left behind so that the equipment sold can be loaded
out in an orderly manner. Traditionally, at the end of an
auction, the owner has turned his assets into cash and is appreciative for
the commitments the Lyon�s Team has made.
We are professionals in the used heavy equipment auction business.
Therefore, as your sale comes to a close, we hope
that we will have formed a firm relationship with you and your company. We
look forward to being of service to you again.